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Posts Tagged ‘Trade Aid’

Ethical business - an impossible dream?

Wednesday, June 7th, 2006

Corinna Howland

Money and morals. It appears that, in a capitalist society, you have to sacrifice one for the other. You can’t have your cake and eat it too. Or coffee for that matter.

So how can we bring the two together? matt lamason testing coffeeMatt Lamason, 27, founder of Peoples Coffee in Wellington, seems to have hit on the magic formula. His business sells only fair-trade coffee, which means that the coffee beans are sourced directly from growers who pay their employees a fair wage, “The fair trade mark sets a base wage for coffee growers, which means that the growers have extra money in the hand… ethiopian childrenThis means that they will have a better standard of living, better buildings, a chance at an education for themselves and their children. Basically fair-trade means a better deal for the people who produce the coffee”, Matt says.

Fair Trade items are easily recognizable by the fair-trade logo on the back of the packet, which ensures that the product is produced in accordance with Fair Trade ideals, namely a fair wage (enough money to live on and to accrue savings), good working conditions and sustainability.
matt lamason with growers in ethiopia
What is Fair Trade?
The concept of Fair Trade was formulated in the early nineties, and is becoming recognizable world-wide, through campaigns such as Oxfam’s Make Trade Fair, and more recently the Chocolate Kisses campaign. (For more information, see www.oxfam.org). Despite these efforts, in Matt’s opinion, Fair Trade in New Zealand is still viewed as an alternative or left-wing’ phenomenon, “I think Fair Trade is still associated with bleeding heart liberals or extreme lefties”.

However, through Fair Trade companies such as Peoples Coffee, consumers are being given options that they have not been given before. It is the consumer’s ability to choose Fair Trade coffee that has set this company apart from the rest.

Although the idea of so-called ethical business’ is not new, with established companies such as Trade Aid on the scene for more than a decade, Peoples Coffee is the first home-grown fair-trade business of its kind in New Zealand. Since its opening, Peoples Coffee has enjoyed a steadily-growing customer base, which Matt attributes to increased consumer-consciousness, “Customers do want to know where their products are coming from, which is extremely powerful. sorting green coffee beansAt this stage however, New Zealand is ten to twelve years behind the UK in terms of consumer-consciousness”. Although currently only in a fledgling state in New Zealand, consumer-consciousness has meant that there is a growing market for Fair Trade products, which is great for Matt’s company.

So, how has Peoples Coffee managed to remain ethical and yet still turn a profit? Ultimately, the proof is in the pudding, “At the end of the day, people want a great espresso. For some customers Fair Trade is a bonus, but if the coffee was shite, people would not be coming here.”

LEARN MORE

Peoples Coffee
Trade Aid
Oxfam
Fair Trade Association of Australia and New Zealand FTAANZ

TAKE ACTION!

  • buy Fair Trade coffee — available at the Peoples Coffee Roastery in Constable Street, Newtown, Wellington and at various cafés around the country — find out where from FTAANZ
  • buy your coffee (and chocolate, and other items) from Trade Aid
  • ask your favourite café to sell Fair Trade certified coffee
  • join Oxfam’s Make Trade Fair campaign by signing up on their website
  • get involved in the upcoming Just Focus Fair Trade Chocolate campaign
  • start your own ethical business!

ethiopian woman doing coffee ceremony

Photos kindly provided by Matt Lamason.

The bitter side of chocolate

Wednesday, May 3rd, 2006

Eva Lawrence, Just Focus Coordinator

Whether you are a whitey, darkie, nutty or gooey on the inside what we all have in common is that we love chocolate. Oh chocolate, it is one of those rare pleasures that releases endorphins and keeps us coming back for more… well enough on that.
cocoa beans
When you find out about where chocolate comes from and the unfair conditions that people experience to bring us that magic bar, it can leave a nasty bitter taste in your mouth.

Chocolate comes from the cocoa bean and is produced tropical countries. Most of the world’s cocoa is grown in West Africa — the Ivory Coast, Ghana, Nigeria and the Cameroon. Almost half of the cocoa worldwide comes from the Ivory Coast.

Conditions for people working on cocoa farms are often terrible. Poverty is extreme, hours long and tasks unsafe. Child labour is common on cocoa farms, and these children often lack any chance of gaining an education as they are working from a young age.

In the Ivory Coast slavery is also occurring. Children and young men, many from neighbouring Mali are being sold or tricked into slavery. Child slaves are forced to work long hours, are underfed and of course, not paid. They are kept in inhuman conditions — often locked in at night so they can’t run away. Those that do try to escape are physically punished.

Chocolate in New Zealand

  • Cadburys claim to source their cocoa from Ghana and Malaysia
  • Whittakers claim to source their cocoa from Ghana
  • Nestle source their cocoa from a number of countries including the Ivory Coast.

(Source: Oxfam)

Bitter Ingredients
Cocoa prices are unfair and unstable on the international market. A small number of multinational corporations control the market and exploit the need of poor farmers to have an income — once the crop is grown a low price is better that no price. Therefore exporters are competing for sales by offering the lowest prices. This means that farmers have few options other than paying their workers low wages.
3 men in ghana sorting cocoa beans
Cocoa makes up a significant part of the income of some West African Countries. For the Ivory Coast for example, approximately one third of the national income comes from cocoa. Cash cropping has replaced the diverse and locally sustaining farming of the past. This means that the population is dependent on earning money from international markets to earn money to be able to buy food. Cash cropping, as well and removing the independence of communities, also creates vulnerability of economic collapse due to natural disasters, pests and crop disease.

Poverty, as always, is a huge factor in the unfair conditions. Most of the enslaved workers come from Mali, which is one of the poorest countries in the world. Young people hoping for work in neighbouring countries have been easy prey for child traffickers.

The sweeter side - Fairtrade
There is a positive side to this story though. Fairtrade cooperatives have been set up for cocoa growing in a number of countries. With fairtrade, farms are guaranteed a fair price for their cocoa and the workers receive a fair wage. Fairtrade certification forbids the use of slave labour or children working if it interferes with their education or in dangerous conditions. Furthermore, money is paid to invest in developing the community and schools

Global Links
kids in Ghana
Chocolate, which is so associated with positive stuff here in Aotearoa New Zealand, is directly linked with a whole lot of very negative stuff in some poor countries. It is a clear illustration of the link between us all in this globalised world. As is the case in many trade situations, we in the west gain goods from the labour of those in developing countries The good thing about this link is that we can do something about it.

There is no need to give up your chocolate addiction, but there are a number of things you can do to make chocolate sweeter for everyone.

TAKE ACTION!

  • Join the fair-trade chocolate campaign!
  • Fairtrade Fortnight goes from April 29 to May 13 2006— Get involved
  • Write to your favourite chocolate company and tell them you want them to use fair-trade cocoa
  • Buy fair-trade chocolate — available from Trade Aid and some health food stores.

LEARN MORE

Oxfam
Fairtrade Association of Australia and New Zealand
Trade Aid
globalexchange
divinechocolate
fairtrade.org.uk
antislavery.org

This article was originally published in Jet magazine in the Focus column. All photos courtesy of Oxfam.

Don’t Sweat It

Wednesday, February 9th, 2005

Cameron Walker

Sweat WorkersSo it turns out the new hoodie that was going to make you feel good and like you fit in (finally) for just the small price of $149.95 was actually made by an under-paid, over-worked young woman in Asia. Yeah. Still feeling good?

In the 1980’s and 1990’s U.S. and European clothing corporations closed down factories at home so they could focus on building their brand names. Companies like Dickies, Adidas, Gap, Nike and Converse (now owned by Nike) searched the world for the cheapest contractors to produce their gear.

Unfortunately for the workers, the cheapest contractors were often so well-priced because their workers were paid terrible wages and had to put up with appalling working conditions.
Meanwhile, the governments of some developing nations, such as Mexico, Indonesia, El Salvador, the Philippines, Thailand and China, set up large factory areas — as big as whole suburbs — known as Export Processing Zones (EPZs) to attract investment from corporations like Nike and Dickies.

EPZs are dedicated to making goods for the Western market. The corporations who use EPZs are not required to pay tax, so public services normally funded by taxes are often unavailable. So no public transport or street lights, for example.

NO smiling
Unions — the organisations which make sure workers are getting what they’re entitled to — have fewer rights and almost no bargaining power, shifts are long and wages are usually not enough to buy basic necessities.

Workers at a factory in the Philippines, which made GAP, Old Navy and Guess gear, told journalist Naomi Klein that sometimes they had to resort to urinating in plastic bags under their desks because they were not given toilet breaks.

In one Filipino factory there is a rule against smiling. In a certain factory in an Indonesian EPZ, which produces GAP and Nike clothing, workers have to do long shifts — 36 hours without going home!

In the Maquiladoras of El Salvador workers are paid $151 US a month, but the price of basic food (rice, beans, corn) for two to three people costs $250 a month. If you add the price of power bills, water and education for the workers’ children it costs at least $550 a month to live. It’s not hard to see that some are going without. Meanwhile, at a local shop I found Dickies Double Knee Workpants, made in Maquiladoras, for $115.

No Sweat ShoesGo on, be ethical
No Sweat Apparel and other fair trade producers are getting more popular as people become aware of the exploitation used to make some of their favourite clothes.

Fair Trade and No Sweat
Under fair trade, workers are paid a decent wage, the environment is not exploitative and conditions are checked by the International Fair Trade Association (IFAT).
No Sweat Apparel, the ones who have just released those awesome new shoes (pictured), use an Indonesian factory where workers are unionised, paid 25 percent more than the regional minimum wage, and receive a rice allowance and health insurance that covers them and their family members.

You can get No Sweat sneakers from Trade Aid stores around New Zealand, and you can hunt around on the net for other fair trade producers.

nosweatapparel
ethicalconsumer

Buy NZ Made
Because New Zealand’s got pretty tough worker safety and rights laws, you’re almost guaranteed New Zealand-made clothing is made ethically.
Be careful though, because more and more NZ-owned companies are outsourcing their work to Asia and the Pacific. So even if they’re a New Zealand label, they might still be using the same sweatshop labour as everyone else.

Do your own research
We’d like to give you a list of your favourite labels and rate them according to how ethically or unethically their stuff’s made. Unfortunately, it’s not that easy. Big labels are usually part of a greater clothing and apparel group named something completely unrelated. They contract out their work to people in far-flung nations who then contract equally anonymous sweatshops. They don’t want to make it easy for you to find out. The best you can do is research. There are reports scattered around the net on particular clothing labels, so have a hunt around.

Tell the companies
Let the labels know there is a demand out there for ethically made clothing — write a letter or email to the company asking about their practices, or ask a shop assistant if it’s made ethically. This kind of pressure can do more than you think. Nike, for instance, as a direct result of public pressure to clean up their practices in Vietnam, made an effort to improve conditions in their Vietnam factories.

This article was written as part of the Global Focus a collaborative project of Tearaway Magazine and the Global Education Centre. It was first published in Tearaway magazine and is reprinted here with their permission

Illustrator: Rebecca Ter Borg