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Posts Tagged ‘consumerism’

Ethical business - an impossible dream?

Wednesday, June 7th, 2006

Corinna Howland

Money and morals. It appears that, in a capitalist society, you have to sacrifice one for the other. You can’t have your cake and eat it too. Or coffee for that matter.

So how can we bring the two together? matt lamason testing coffeeMatt Lamason, 27, founder of Peoples Coffee in Wellington, seems to have hit on the magic formula. His business sells only fair-trade coffee, which means that the coffee beans are sourced directly from growers who pay their employees a fair wage, “The fair trade mark sets a base wage for coffee growers, which means that the growers have extra money in the hand… ethiopian childrenThis means that they will have a better standard of living, better buildings, a chance at an education for themselves and their children. Basically fair-trade means a better deal for the people who produce the coffee”, Matt says.

Fair Trade items are easily recognizable by the fair-trade logo on the back of the packet, which ensures that the product is produced in accordance with Fair Trade ideals, namely a fair wage (enough money to live on and to accrue savings), good working conditions and sustainability.
matt lamason with growers in ethiopia
What is Fair Trade?
The concept of Fair Trade was formulated in the early nineties, and is becoming recognizable world-wide, through campaigns such as Oxfam’s Make Trade Fair, and more recently the Chocolate Kisses campaign. (For more information, see www.oxfam.org). Despite these efforts, in Matt’s opinion, Fair Trade in New Zealand is still viewed as an alternative or left-wing’ phenomenon, “I think Fair Trade is still associated with bleeding heart liberals or extreme lefties”.

However, through Fair Trade companies such as Peoples Coffee, consumers are being given options that they have not been given before. It is the consumer’s ability to choose Fair Trade coffee that has set this company apart from the rest.

Although the idea of so-called ethical business’ is not new, with established companies such as Trade Aid on the scene for more than a decade, Peoples Coffee is the first home-grown fair-trade business of its kind in New Zealand. Since its opening, Peoples Coffee has enjoyed a steadily-growing customer base, which Matt attributes to increased consumer-consciousness, “Customers do want to know where their products are coming from, which is extremely powerful. sorting green coffee beansAt this stage however, New Zealand is ten to twelve years behind the UK in terms of consumer-consciousness”. Although currently only in a fledgling state in New Zealand, consumer-consciousness has meant that there is a growing market for Fair Trade products, which is great for Matt’s company.

So, how has Peoples Coffee managed to remain ethical and yet still turn a profit? Ultimately, the proof is in the pudding, “At the end of the day, people want a great espresso. For some customers Fair Trade is a bonus, but if the coffee was shite, people would not be coming here.”

LEARN MORE

Peoples Coffee
Trade Aid
Oxfam
Fair Trade Association of Australia and New Zealand FTAANZ

TAKE ACTION!

  • buy Fair Trade coffee — available at the Peoples Coffee Roastery in Constable Street, Newtown, Wellington and at various cafés around the country — find out where from FTAANZ
  • buy your coffee (and chocolate, and other items) from Trade Aid
  • ask your favourite café to sell Fair Trade certified coffee
  • join Oxfam’s Make Trade Fair campaign by signing up on their website
  • get involved in the upcoming Just Focus Fair Trade Chocolate campaign
  • start your own ethical business!

ethiopian woman doing coffee ceremony

Photos kindly provided by Matt Lamason.

Identity and advertising

Thursday, January 26th, 2006

Eva Lawrence

Identity — it’s so hot right now! No, but really, it’s huge, especially in the teen years as you develop a sense of who you are, what is important and where you belong.

But what is identity?
Identity is what makes you the fabulous unique person that you are! It’s the combination of lots of influences like: cultural and national identity, friends and whanau, values and religion, discrimination and stereotyping; gender and sexual preference and the influences of society, the media and advertising.

Most of these influences make sense, but one that we don’t often think about is how the media and advertising influence global youth culture’.

Branded Identity

While situations for young people around the world are very different, there is one dominant youth culture. That culture is created, presented and sold to us every day. It’s the one you see in ads, music clips and in heaps of images.

This is a culture presented by marketers. It is inaccurate, it is often negative and it keeps changing. You need to keep your finger on the pulse, keep doing new things and buying new things to keep up with it.

Ponder these stats:
US teens spend US$100B a year, and their parents spend another US$50B a year on them.

The average young person in Aotearoa New Zealand sees 20,000 TV ads a year!

That means youth markets are worth big bucks and companies need to be able to see to you. But that’s hard! You are so damn cool and what is cool changes all the time.

An effective technique used by advertisers is to combine products with image so you are not just buying a drink or phone, you’re buying an identity.
“Boost understands that brands are an integral part of today’s youth identity. Boost customers purchase more than pay-as-you-go mobile phones and services; they buy an experience. Everything we do is purposeful, meaningful and consistent with the aspirations of young people.” — from Boost Mobile site:
Brands are mentioned by artists in heaps of songs — to show wealth or poverty or just to express the things that are part of people’s everyday reality or desires.
According to US company American Brandstand there has been a rise in the mention of not only clothing labels but cars, soft drinks and weapons.
The winner of most brand-dropping in 2004 was Kayne West, who mentioned 19 brands in his 4 singles of 2004. He beat 2003 winner 50 CENT.
Record labels often charge to have brands appear in Music Clips but up til now artists haven’t been paid when they mention a product in the lyrics of their songs. That has changed though.
In 2005, McDonalds offered to pay MCs between US$1-$5 each time a song which mentions Big Macs is on the radio!

Seagrams Gin got put into 5 raps in 2004 the same way. This included Petey Pablo’s “Freek-a-leek” with the lyrics: “Now I got to give a shout out to Seagram’s Gin/Cause I’m drinkin’ it and they payin’ me for it.”

So, what impact does it have?
Scary but true: brands and advertising help to define us. While it’s not the only thing that affects us, it does affect us all.

Advertising is based on the desire to be something you are not and something that is probably not real. These false images can cause:

  • Low self esteem
  • Eating disorders
  • Extreme stereotypes
  • Confused images of people in different countries
  • Spending cash you just don’t have!
  • Being defined by someone else!

What Can I do?
We have a responsibility to look critically and redefine ourselves.
You don’t have to reject everything that is cool and buy everything from the op-shop to fight against this influence.

You can start by being aware: of what is being pushed and of your own consumption. See the image of youth that is being packaged and sold to you and choose for yourself how you define your identity: individually, as a community and globally…

LEARN MORE

Adbusters
Media Watch
Merchants of Cool (online doco)

No Logo — Naomi Klein
Branded: The Buying and Selling of Teenagers — Alissa Quart

This article was originally published in Jet Magazine’s World View column and is published here with their permission.

Rage for the machine — the corporatisation of youth

Tuesday, August 9th, 2005

I see two major problems with the corporatisation of youth — the effect it has on youth, and how it reduces the potential of youth rebellion to create real change.

Corporations target the teenage market
Corporations target teenagers to sell products. This is no surprise: in the year 2000 teenagers spent 100 billion dollars — a huge amount of money.(1) The scrabble to sell to teenagers has corporatised youth - brands and labels often sell identities or attitudes rather than products. Corporations spend big money trying to keep up with trends - some people have full time work figuring out what’s cool! (such as 18tracker, which is a youth market research company)

There is nowhere that advertisers cannot get you. One high school in America once held “Coke Day”. Coke were offering prizes for being the most effective school at promoting Coke.(2)

Anti-corporate rebellion has even been sold! The (now dissolved) rock band Rage Against The Machine advertised T-shirts for sale in the lyric sheets of their albums! Pictures of Argentinian guerilla revolutionary Che Guevara have sold everything from T-Shirts to soap powder.

Building branded youth stereotypes
Labels and cosmetic companies exploit teenagers deepest fears and insecurities to sell products. Perhaps you have heard this on Clearasil adverts. “your skin’s so unpredictable, if it was a guy, you’d dump him” and “you want the girl, but you have oily skin, so you can’t get the girl”. Huge sections of NZ youth live in poverty, yet spend ridiculous amounts of money on labels and cosmetics. If they don’t, they face exclusion and bullying.

The ugly side of branding

As far as I’m concerned, this is, plainly and simply, a form of terrorism. It isn’t hard to imagine how this type of marketing contributes to teenage suicide and depression. We all know how corporate-funded supermodels — used to sell labels — cause low self esteem which can lead to anorexia, bulimia and other health problems. Corporations terrify teenagers into going to insane lengths to conform to fashions and body images, and then sell them the products to do it with.

Cool T-ShirtRebellion as fashion
Even youth rebellion has become a fashion trend. Think of all the products you own which have a rebellious image. It could be a T-Shirt, or a CD, or a haircut or anything. Now, ask yourself the question “How really rebellious is this?” There’s a reasonable chance some of these rebellious pieces of clothing were produced in sweatshops. Many musicians are choked and controlled by their record labels — remember how Shihad had to change their name for America because it sounded like Jihad? Buying commercial rebellious’ CDs does little to help independent voices. Rebellion is more about the sale of an attitude than global justice.

Keeping rebellion about the real issues

One of the most intensely covered protest movements I read about on an independent news site(3) was J-Day (A.K.A international marijuana day). In the midst of huge global issues, why did protestors and independent journalists care so much about cannabis and pot smoking?

Rebellion is often a trend and subculture, not a push for change. Lets use George Bush as an example. Bush and America are fun to ridicule(4) — but how many anti-Bush’ people really care about anything more than a laugh? One person at an anti-war protest had leaflets supporting Iraqi insurgents.(5) O.K, Bush is bad. So is war. However, supporting terrorists that blow up civilians, threaten democratic elections and support a dictatorship is just as stupid. Another person yelled “hooray for us!” This suggests a group of people out for an event and a laugh, and to look rebellious — not a group genuinely fighting for global peace and justice.

Taking the power back
But how can consumerism be fought when rebellion is a product for sale? I don’t know, but here’s an idea: teenagers spent approximately $150 billion in 2001 - about twice the GDP of New Zealand! (6) This power of the consumer is power over corporations in the fight for global justice. Imagine the impact if, for instance, a multibillion dollar demographic suddenly decided to boycott everything that wasn’t fair trade

As to how to rebel authentically, I don’t know. However, shouldn’t there be some actual push for change involved? It shouldn’t just be about smoking pot, and certainly not about buying into a corporate terror state.

When we hang the capitalists they will sell us the rope we use” — Joseph Stalin

***Or am I completely wrong? Please feel free to disagree with and discuss everything I say in the forum.

References:
(1) Transcript of documentary about similar topic
(2) This story is from the book Stupid White Men, by Michael Moore.
(3)Indymedia , Independent news site which is very informative about lots of things
(4) This is a good example of anti-Bush /America comedy.
(5) Article in student magazine about contemporary Anti-Americanism
(6) Global stats site. Teen $150 billion spending stat from reference (2)

LEARN MORE

Article about market researching teens in New Zealand

TAKE ACTION!

Ethical Consumer
- Good advice on boycotting

Otherwise, be creative.
This illustration was first published in Tearaway magazine and is reprinted here with their permission

Illustrator: Rebecca Ter Borg
Photographer Eva Lawrence

Globalisation — what are the negative impacts?

Tuesday, August 9th, 2005

Andrew Colgan

What is Globalisation?
Globalisation is the buzz word on everybody’s lips in the 21st century. But what does it mean? It basically means the world is getting smaller in just about every sense, except for geographically. Exchange is becoming more rapid, travel more feasible, communication faster and more accessible, advertising and media more widespread and movement of money more free-flowing.

Globalisation’s winners and losers
But globalisation is causing huge problems. Those who appear to be in control of the process (transnational corporations (TNCs), multilateral institutions and governments of wealthy industrialised nations) don’t seem to have the interests of everybody in mind. Consequently, economic and financial globalisation is happening at a rate disproportionate to all other developments. Economists and world leaders speak in terms of revenue, exchange, capital movement, structural adjustment and interest. Such concepts as emotion, cultural identity equality, environmental protection and social benefit seem to be foreign and are left out of the equation.

Some problems caused by Globalisation

The resulting problems are huge, and hit women, children and those on the periphery (especially in poorer countries) the hardest. These problems include:

  • Exploitation in employment — as well as appalling wages and working conditions, in many cases women and children are abducted and forced to work in oppressive factories or as sex workers.
  • The rise of the HIV / AIDS pandemic, displacement and longer working hours resulting in the orphaning and abandonment of children.
  • Neglect of the sick, illiterate, disabled and elderly as governments’ priorities shift towards economic growth and servicing of public debt.

The role of International institutions
The fate of many poorer or “developing” nations lies in the hands of the International Monetary Fund (IMF), the World Bank and the World Trade Organisation (WTO). Claims that Structural Adjustment Programs (SAPs) are in the best interest of those poorer nations, and not simply for the benefit of the wealthy creditors of these International Financial Institutions (IFIs), are dubious at best. The liberalisation of trade by the WTO has meant a removal of tariffs. Now only governments which can afford to pay subsidies can protect their producers. The complexity of international trade often makes it difficult to understand how huge disparities come about. Some excellent examples are given in a Christian Aid video called “Nuts”.

The problems with Transnational Corporations
Transnational corporations (TNCs) are quietly gaining dangerously unaccountable political power in both rich and poor countries. For example:

  • Finland is home of the mobile phone company Nokia. This company is so big that it accounts for 2/3 of the stock exchange, 1/5 of all exports, a significant proportion of the country’s tax revenue and employs over 22,00 Finns. By threatening to remove production to another country, Nokia effectively holds the Finnish government to ransom and so has a great influence in its political decision making.
  • Wal-mart is a huge American department store. Its clothing range is produced in factories in Bangladesh, taking advantage of the fact that there are no minimum wage laws there. Wal-mart is 55 times the size of the entire Bangladesh economy. By threatening to remove production to another impoverished (and therefore cheap) country, it has negotiated a deal with the government so it no longer pays a single cent of taxes.

The widening gap between the rich and poor
Despite extensive plundering of the world’s natural resources, this wealth has been shared less and less equally and extreme poverty remains. The gap between rich and poor is growing on a local and an international level:

  • The richest 20% of the world’s population enjoy 86% of its resources while the poorest 20% must survive with a little over 1%.
  • The 225 richest people in the world have the equivalent income to the poorest 2.25 billion.
  • The world’s 3 richest people have fortunes equivalent to the Gross Domestic Product (GDP) of the world’s poorest 36 countries.
  • 200 million children never start school (3/4 of these are girls). The amount needed to send these children to school each year is less than the amount spent on cosmetics in the USA and less than half the amount spent on ice-cream in Europe.


The Homogenisation of a Global Youth Culture

The growth of advertising and the entertainment media is contributing to the rising of a homogenous global youth culture. In New Zealand it is now estimated that we see on average over 3000 advertisements every day. Young people are made to feel insecure through “image advertising” and then told consumption is the answer to their insecurities. The result is a rise in individualism and a lack of compassion and care for others. People are encouraged to care more about money and image than family and community. Perhaps this plays a part in the high youth suicide rate in New Zealand. The other adverse effect of this global youth culture is that we are seeing people all around lose their unique cultural identities in pursuit of a branded western culture. In many ways, diversity is fighting a losing battle against globalisation.

LEARN MORE

Try googling any of these subjects and you’ll find heaps of articles and discussion — but here’s a selection to start you off…

Sweatshops
Corporation Watch — exposing sweatshops
Article in A World Connected
The feminist perspective

Child labour
Human Rights Watch
UNICEF

Trafficking
Human Rights Watch
United Nations

HIV and AIDS — stats, info, aid agencies etc
Young People and AIDS
UN Report (June 2005) on the impact on young people

International Financial Institutions (IFIs)

Watching the IFIs
US Network for Economic Justice

Debt
Jubilee Debt Campaign
Article in Global Issues on Debt

Corporations
Corporation Watch — holding corporations accountable
Corporate Watch

TAKE ACTION!

  • Read an article on this by the same author, Andrew Colgan : Youth Response to Globalisation

NZ Sweatshops Inc.

Tuesday, June 14th, 2005

Cameron Walker

So your brand new, highly expensive, major brand jacket actually cost less than two bucks to make in a Thai sweatshop. How cool is that?! Not very. Leading sportswear companies continue to make huge profits from unethical sweatshop labour.

Earlier this year Sripai Nonsee, a trade unionist and former sweatshop worker from Thailand, visited New Zealand to speak about the terrible conditions facing clothing workers in Thailand. At the age of 17 Sripai left her rural home to find work in the Thai capital, Bangkok. She got a job at a firm called Par Garment, producing clothing for big brand sportswear companies, such as Nike, Adidas, GAP, Old Navy and Fila. These clothing brands are very expensive in shops in more developed countries such as New Zealand, but the workers who produce them are treated very badly. The sportswear companies use sweatshop labour because it brings down the amount of money they have to spend on production, which means they make more profit.

Vulnerable to abuse
Conditions in the factory where Sripai worked were very poor. The workers, mainly teenage girls and young women, were forced to work three hours unpaid overtime. During this time they were locked in the factory and not allowed out. The factory was hot and dusty and had no first aid room. Sexual abuse was frequent and any worker who refused to submit to the sexual demands of the personnel officer would be threatened with the loss of their job. Many of those employed in sweatshops are vulnerable to abuse because they are young, desperate for work and from rural parts of Thailand, away from their families.

Working to improve conditions
The workers became sick of their treatment so they set up a trade union. At the age of 20 Sripai became the head of the union at her factory. Six years later she was fired when she tried to help workers set up a union at another Par Garment factory. In New Zealand forming a union is considered a basic right for workers. Thailand has not approved the International Labour Organisation (ILO) conventions on the rights of workers to organize unions. This makes it easier for factory owners to get away with poor work conditions. Today Sripai works with organizations which aim to improve conditions for Thai clothing workers.

78 cents!
During her time in New Zealand, Sripai visited a sports store in Christchurch. She found a selection of jackets that she used to make in Thailand. Each of the jackets took less than two hours to make, for which the worker was paid 78 cents an hour. But in New Zealand they were being sold for $159.99 each. Sripai calculated it would take 205 hours, or eight and a half days and nights, for workers in her factory to earn enough money to buy just ONE of the jackets.

Ripped off
Last year the company which owns that particular store made a profit of $23.6 million. Some sportswear companies, such as Nike, make profits in the billions. These companies are growing very rich off the sweat of workers, like Sripai, in Thailand. Is it really worth spending huge amounts of money on clothing which is made by virtual slaves? We’re getting ripped off and so are Thai workers!

GLOSSARY

  • Sweatshop: A factory where workers are forced to work long hours, for low pay and with poor conditions. The factory Sripai worked in was a sweatshop.
  • Trade Union: An organized association of workers which aims to protect and improve pay and workplace conditions. Sripai is a clothing workers trade unionist.
  • International Labour Organisation (ILO): An agency of the United Nations which aims to promote fair conditions in the workplace and the abolition of forced labour. The ILO researches and creates rules for governments to put in place to ensure workplaces always have fair pay and conditions.

LEARN MORE

Sweatshops:

sweatshopwatch.org
Corpwatch.org
Aworldconnected.org
Feminist.org

    Fair trade in New Zealand and Australia:

    Trade Aid
    Fair Trade Association
    Scoop Article

      This article was originally written for the Global Focus project (link to explanation?), a collaborative effort between Tearaway Magazine and the Global Education Centre. It has been reproduced here with the permission of the good folk at Tearaway. This article appeared in the December 2004 issue of Tearaway.

      Branded Identity

      Thursday, March 3rd, 2005

      Jenah Shaw

      Hoodies or miniskirts, ugg boots or sport shoes — whatever your wardrobe looks like, there’s no denying that we carry a sense of self-expression in our clothes, something to give the world a sense of “us”.

      If you’re looking for that defining look you can find it in any number of retail clothes shops, and in the world of branded clothing.

      Brands and labels are no longer just a name to accompany a purchase, but are an integral part of identity. Which ones you associate with (or don’t for the non-conformists out there), which are the trendiest as of five minutes ago, and the kind of status they represent — it’s all part of the image.

      It can seem somewhat fake to just ride the trends — to buy pre-ripped clothes for that vintage look, or to dress punk with no understanding of the culture or music — but in a generation dominated by image and appearance, imitating what is seen in magazines and on TV has become second nature.

      With so much importance placed on looks and style, it’s hardly surprising corporations and their market researchers have latched onto the connection between image and identity. And are milking it for all it’s worth.

      “Yeah, but is it me’?”
      Today’s marketers and retailers are selling ideas, subcultures and attitudes as much as they are selling products. The reality is: these subcultures, ideas and attitudes are invented in boardrooms. And once created, we’ll happily pay huge prices to become part of them.

      We aren’t so naive that we don’t know this, but we still buy into it. Why? It might be to flaunt how much we can afford to pay for a single item of clothing, but much more likely is the comfort of associating with a brand, and what’s essentially a pre-packaged identity.

      They’re identities which have been created by marketers, who, through various advertising techniques, try to capture that identity people will want to buy into.

      Anti-cool is the new cool
      Slogans and brand identities capture feelings and attitudes, wants and desires — the sort of thing (they hope) will be desirable among their target audiences. The fact is, in many cases, the target audience in the crosshairs is us — that 12-19 year old consumer group with all the disposable cash.
      Glassons has “Wear It Your Way”, suggesting control is with the buyer, who wears it “their way”, thus creating their own identity and gaining self-empowerment — with a little help from their friends at the local Glassons outlet that is (who, by the by, are happily making the profit).

      Nike has “Just Do It”, encouraging ideas of independence and spontaneity, and Adidas’s “All Day I Dream about Sport” is all about passion and athleticism.

      Then there’s the suburban princess of darkness, Emily Strange, whose character has spawned a line of clothing and merchandise ranging from t-shirts to Thin Lizzy dolls. She is “anti-cool” her website claims, “a subculture of one, and a follower of no-one but herself. She is the anti-hero for the Do It Yourself movement!”

      Yeah, and you can be a part of it by buying one of a million or so mass-produced t-shirts. Every slogan and brand identity — with the help of advertising and merchandising — creates a look and attitude that we’re encouraged to be part of.

      Take your Mum’s advice — be yourself.
      So much more is being sold than just a product, and brands of increasing expense (although not necessarily quality) come with increasing exclusiveness and reputation.

      It’s easy to see how brands and labels can become status symbols for whoever wears them, indications of wealth and style — something, society tells us, we all want. So they’re attractive, these carefully planned and strategised illusions, but real identity is much, much more.

      Whatever feeling is created, the important thing to remember is brands are in it for the money.
      Besides, style is not what you wear, but how you wear it.

      FIND OUT MORE

      TAKE ACTION!

      • Go op shopping. Ah, the thrill of the find and the pride of a bargain. Because a lot of op shop items have been sitting in grandpa’s wardrobe for forty years, much of it precedes the move toward cheap and nasty labour. And more often than not, it’s one of a kind. Cheap too!
      • Make your own stuff. Who knows, it could be the beginning of a career in fashion design. Not only do you have complete control over what goes on your t-shirts/pants/hoodies, you know exactly who was exploited in the making. And I hear knitting is hip again.
      • Go Black Spot. This is a new anti-brand movement started by US magazine and anti-The Man force Adbusters. Their mission appears to be to take down Converse founder Phil Knight, and their first action is their Black Spot sneakers. They look just like Converse sneakers, but instead of the Converse symbol have a black spot representing their rejection of brands. SEE: adbusters.org
      • Seek out fresh talent. If the sewing machine is a bit intimidating for ya, try hunting down an up and coming designer. There are heaps of new boutique fashion stores opening up in the cities with young designers begging to see their work on the frames of hip young things like yerselves. The clothing is generally made in bedrooms and home workshops for the love of it.

      This article was written as part of Global Focus a collaborative project of Tearaway Magazine and the Global Education Centre. It was first published in Tearaway magazine and is reprinted here with their permission

      Illustrator; Rebecca ter Borg

      Great sacrifices: Labels in Poverty

      Monday, February 28th, 2005

      Samantha Davidson

      Odd, but true: some New Zealand teenagers (or their parents) are forking over $160 for a single item of clothing, while not even being able to get enough together for school fees.

      Did you know that almost one in every three young New Zealanders lives in poverty? Children and young people in New Zealand also have the fifth highest rate of death from maltreatment in the developed world and are more at risk from human rights abuses than any other group.

      Clothes or class?

      Reports suggest many parents and teenagers are having trouble paying school and exam fees, and are skipping NCEA assessment because of it. There have been reports from schools of students themselves or older siblings paying for fees from part-time jobs, and in one occasion a parent taking out personal loans to cover them.

      Some young people are working hard just to put themselves through school — something the majority of us take for granted — and are then being penalised by their peers for spending their hard earned dosh on education and living expenses, as opposed to the one-season-wonder-fad of pre-ripped jeans and wrinkled shirts!

      Surf DudeDue to our generation’s obsession with Von Dutch and Stussy, certain parenting magazines (check out mainstreetmom for a laugh) actually recommend paying extra for labels to avoid being the unfortunate guardians of a child who is “the target of unwanted teasing and bullying”. One intriguing “guide” even has several ways in which parents can obtain more cash-to-splash, including cutting out car insurance — the chances of actually having a crash aren’t terrifically high, after all.If these are the lengths the people of our nation are pressed to go to for the preservation of ones’ social fashion status, what are we saying to the world?

      We might buy into label clothing for comfort or cause we like the way it looks, but it doesn’t mean we should judge people who — for whatever reason — aren’t wearing it.

      Check out Child Poverty Action Group’s report on how NCEA fees are affecting poor families

      LEARN MORE

      TAKE ACTION: Be the alternative!

      Want to try to avoid branded clothing altogether? Here are a few suggestions.

      • Go op shopping. Ah, the thrill of the find and the pride of a bargain. Because a lot of op shop items have been sitting in grandpa’s wardrobe for forty years, much of it precedes the move toward cheap and nasty labour. And more often than not, it’s one of a kind. Cheap too!
      • Make your own stuff. Who knows, it could be the beginning of a career in fashion design. Not only do you have complete control over what goes on your t-shirts/pants/hoodies, you know exactly who was exploited in the making. And I hear knitting is hip again.
      • Go Black Spot. This is a new anti-brand movement started by US magazine and anti-The Man force Adbusters. Their mission appears to be to take down Converse founder Phil Knight, and their first action is their Black Spot sneakers. They look just like Converse sneakers, but instead of the Converse symbol have a black spot representing their rejection of brands.
      • Seek out fresh talent. If the sewing machine is a bit intimidating for ya, try hunting down an up and coming designer. There are heaps of new boutique fashion stores opening up in the cities with young designers begging to see their work on the frames of hip young

      This article was written as part of Global Focus a collaborative project of Tearaway Magazine and the Global Education Centre. It was first published in Tearaway magazine and is reprinted here with their permission

      Illustrator: Rebecca ter Borg

      Consumption and the Environment

      Thursday, April 29th, 2004

      Kate Thompson

      We don’t need to shop every weekend for the new it’ product — but we do. What drives us to consume?

      Consume: v. destroy, use up, eat or drink; waste away; be exhausted.

      From the beginning of time people have used the environment for materials, energy and food.
      But now we’ve become a consumer society, buying without need and over-consuming without a purpose.

      And in this age of disposables and throwaways, consumer nations like ours have the biggest impact on the environment. An average person in a developed country produces 20 times more pollutants than an average person from a poorer country.

      Consumers are not born — they’re made. We are constantly bombarded with advertising specifically designed to influence our choices.

      Most advertisers use techniques learnt from psychology, sociology and economics to shape their markets. We’re no longer being informed about products, we’re being persuaded to buy them.

      Mass media generation

      Young people who grow up watching TV are most likely to be affected by advertising.

      In Britain, the average eight-year old is more likely to recognise a Pokemon character than a real plant or animal.

      The average American ten-year old knows 300-400 brands!

      New Zealand is one of the most advertising-saturated countries in the world. Just look at how fixated we are with brands and labels. We know which ones are a must, and which ones we wouldn’t be caught dead in.

      Advertising creates wants and then transforms them into needs!

      TAKE ACTION

      SHOP WISELY: Support companies that are enviro-friendly, buy goods with the least amount of packaging and always ask yourself, Do I really need it? What makes me want to buy it?’ Make your own stuff!

      RAISE AWARENESS: Talk to your mates or whanau about environmental issues. Organise an awareness-raising event or campaign — maybe a concert, public talk or demonstration.

      JOIN OTHERS: Volunteer with organisations like Greenpeace, or join a global network of concerned and active young people

      GO FOR IT! Learn more about the issues, and realise that you can do plenty. Every little bit helps!

      This article was written as part of the Global Focus a collaborative project of Tearaway Magazine and the Global Education Centre. It was first published in Tearaway magazine and is reprinted here with their permission

      Illustrator: Gavin Mouldey

      Causes of Environmental Damage

      Saturday, April 3rd, 2004

      Callum Gay, Kate Thompson, Bella Shewan, Blaise Ramage, Courtney Richards and Paul Zoubkov

      BambiCauses of Environmental damage

      RAMPANT CONSUMERISM: Does true happiness really lie in consuming bigger, better, more? Advertisers and most people in developed countries seem to think so.

      POVERTY: Faced with a drastic shortage of resources and mounting debt, a growing number of the world’s poor are forced to exploit nature to survive.

      POPULATION: Our increasing population is placing greater strain on natural resources.

      EXPLOITATION:
      Using positions of power and privilege, some countries and corporations misuse the resources of others without care for the consequences.

      WAR AND CONFLICT: Intense fighting contaminates land and water supplies, destroys natural habitat and demands an unsustainable use of resources.
      TAKE ACTION

      USE WISELY: Conserve energy, avoid using disposables, recycle materials, and try to walk and cycle instead of using the car.

      SHOP WISELY: Support companies that are enviro-friendly, buy goods with the least amount of packaging and always ask yourself, Do I really need it? What makes me want to buy it?’ Make your own stuff!

      RAISE AWARENESS: Talk to your mates or whanau about environmental issues. Organise an awareness-raising event or campaign — maybe a concert, public talk or demonstration.

      GET POLITICAL: Pressure city council, government and your local members of parliament to make positive change. If you’re 18 you can stand in elections!

      JOIN OTHERS: Volunteer with organisations like Greenpeace, or join a global network of concerned and active young people

      GO FOR IT! Learn more about the issues, and realise that you can do plenty. Every little bit helps!

      This article was written as part of Global Focus a collaborative project of Tearaway Magazine and the Global Education Centre. It was first published in Tearaway magazine and is reprinted here with their permission

      Illustrator: Gavin Mouldey

      The cost of Poverty

      Friday, August 29th, 2003

      Mike Lamont, Graham Smout, Ryan McCarthy, Jayne Jones, Matt Galloway, Tialda Veldman, Callum Gay, Rowan Smith, Yadana Saw and Paul Zoubkov

      “A large majority is consigned to suffering and despair in the interests of narrow sectors of privilege and power” — Noam Chomsky

      • Basic education for all would cost $6 billion a year
      • $8 billion is spent annually on cosmetics in the US alone
      • Installation of water and sanitation for all would cost $9 billion
      • $11 billion is spent annually on ice-cream in Europe
      • Basic healthcare and nutrition worldwide would cost $13 billion
      • $35 billion is spent each year on business entertainment in Japan
      • The total cost of eradicating poverty worldwide is estimated at around $80 billion
      • The world spends $800 billion a year on military alone. That’s ten times the needed amount!

      OTen ways YOU can fight poverty

      INFORM: By reading these pages, you are gathering information that will help you form an OPINION.

      OPINION: The whole world is based on everyone having one of these. Make sure yours is well informed. TALK to other people and share your knowledge.

      TALK: Share your ideas and concerns with other people — your friends, parents, teachers. Hearing what others say helps to EXPLORE an issue.

      EXPLORE: Exploring can be about testing what you know, or what others say. You may encounter problems, solutions and more questions — enough to make you want to CHANGE something.

      CHANGE: If the world needs fixing, start by changing yourself. You might stop buying certain products, food or clothes. Changing your habits is to CHALLENGE what you don’t like.

      CHALLEGE: It’s difficult to stand up and care about something, but if you’ve reached this point then encourage yourself to go further. Try to find SOLUTIONS to poverty. Don’t give up.

      SOLUTIONS: So far, everything you have done is a positive step that makes a difference. But what would solve some of the issues? You can be as imaginative as you like. Nothing is impossible. If you can see the connection to the issue you care about, keep up the pressure and ACTIVATE!

      ACTIVATE: Live the world you wish for every day. There may be lots of bad things in the world, but you don’t have to contribute. Have PRIDE in your actions and thoughts.

      PRIDE: Be proud of what you know and what you are doing. Others might find it scary or they might hassle you — just remember that doing good things is difficult and you are making a positive difference. If you are true to what you believe, then that will keep a SMILE on your face.

      SMILE: Because you are making this world better.

      If the world needs fixing, start by changing yourself.

      LEARN MORE

      Global Issues
      New Internationalist
      Taking IT Global

      This article was written as part of Global Focus a collaborative project of Tearaway Magazine and the Global Education Centre. It was first published in Tearaway magazine and is reprinted here with their permission

      Illustrator: Gavin Mouldey